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1. What is the structure of the system?

The system contains one server in each cinema and one central server.

The cinema server controls all the screen servers in that cinema (uploads content, show playlists, keys, monitors the playback).

The central server handles file uploads, contains advertising playlists, schedule information, generates reports, interfaces with box office.

2. How does the system work with different types of screen servers?

Everything works very similarly with different manufacturers' servers. From our system interface standpoint it looks and works the same no matter the server type. The only difference is automation/trigger cues that are specific to each type. But there is a way to manipulate these cues for all servers at the same time.

3. Does the system provide a way to control theatre automation ignition of lamps, projectors, screens, loudness on hall, illumination?

The system supports controlling systems via Dolby/Doremi (others – comming soon!) automation cues. It can control anything the screen servers can. In addition, limited support for non screen server based automation is available.

4. Is there a way to put logo, special spots, in specific positions?

Our system supports playlist templates. This means that you can define template with all constant logos, policy clips, automation cues, etc. When making playlist for new movie, they will be there and you will not have to add them every time.

5. Does the system prowide storage on servers and distribution from there?

In addition to storing and distributing advertisements, there are special folders on the servers which contents are always distributed to all cinemas and/or auditoriums. You may put any file you want into that folder and some time later that file is in all your cinemas and/or auditoriums.

6. It is possible to control all cinemas from one place?

Yes. This is one of the main advantages of our software. It does not matter how many cinemas you have, you can control all of them from the same place as long as they are connected to a network.

7. How does the interface look like? Is it possible to plan for the whole week?

The planning is for movies. That means that each movie gets its own playlist and it doesn’t matter how many shows the movie has, they will all show the same ads (of course taking into account restrictions that may be placed). Actually, you can plan as much as you want into the future as long as the shows are in the box office database. There is also a possibility to make a playlist for a special show (for example premiere, private viewing).

8. Can the schedule for the cinema be taken from the box office?

It is currently the only way to get the schedule into our system. We only need the box office software to provide a way to get the schedule from it and the schedule in our system will be updated with box office information automatically.

9. How are the keys managed?

You upload the keys to the system and they are automatically distributed to relevant auditoriums.

The system also lists all used keys sorted by expiration date.

10. How the reports are made?

Before the start of each show, the system records all the ads that are to be played and stores it in the database. It also stores sold ticket count for each show. When you select the ad in the web interface and press generate report, it gets all the shows that ad has been shown in and outputs the viewers for each movie that ad has been shown before and also lists all the shows with their viewers. So the advertiser can see how many people has seen his ad with each movie and even each show. After the ad is shown, it is included in the reports immediately.

11. What hardware is needed to run CinemaAdsTMS?

CinemaAdsTMS requires a dedicated server for each cinema location in addition to the main server. It can run on off-the-shelf servers and in virtualized environments. The specific requirements depend on how many auditoriums/locations you have.

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